David McNett

In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City, which create an illusion that the person holding the safety bar is doing weights.
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A print of a cup of Folgers coffee was placed on top of manhole covers in New York City. Holes in the print allow the steam to come out. Wording around the cup reads, "Hey, City That Never Sleeps. Wake up. Folgers."
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A giant mirror was built that allowed passers-by to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan.

A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws. Inquiries and enrollment went after up this promotional stunt.

Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia. It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.

Advertisements for a job-recruiting company in Berlin, Germany depict people working inside vending machines and ATMs. It delivers the message, "Life is too short for the wrong job".

Life-size images were stuck on glass doors at shops and airports in South Africa advertising the glass and window cleaner, I.C.U. (The expression on the face is priceless!)

A creative ad by Mini Cooper placed at the Zürich, Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.

This is an advertisement found in Vancouver during their National Non-Smoking Week. The car was placed at the Vancouver Art Gallery. It reads, "Death from car accidents: 370. Death from smoking-related causes: 6,027. Quit now before it kills you."

Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches, the doors move apart and it feels like the people on the door are moving away. The person entering finds the message, "People move away when you have body odour".

Federal Express printed up some FedEx t-shirts which made it appear as if the wearer was carrying one of their distinctive FedEx envelopes.

A large bottle of fake white out promotes office supplies available for sale at FedEx/Kinkos nearby by creating the illusion that someone painted the white crosswalk lines with it.

Cough Cough, the tailpipe of a metro bus appears to be a smoker exhaling in this advertisement for nicotine gum.

Mr. Clean's bald head implies that the popular houshold cleaning product was used to scrub the one crosswalk line which isn't dingy and gray.

The messy remains of this billboard's popped chewing gum bubble cover the trees in front of the billboard.

This advertisement makes use of a pre-existing crack in the pavement aligning it with the depicted martial artitst.